Dehradun, Uttarakhand, December 15, 2024 – The 10th World Ayurveda Congress (WAC 2024) and Arogya Expo, held at the Parade Ground in Dehradun, brought together over 180 companies and delegates from 50+ countries to celebrate the transformative potential of Ayurveda. Among the event’s highlights was the participation of Pravek Kalp, a trusted leader in Ayurvedic medicine and wellness since 1992, which unveiled its highly anticipated Swarna Rasa Range, setting a new benchmark in Ayurvedic excellence.
The Swarna Rasa Range—aptly named the gold standard of Ayurveda—features premium formulations including Shwaskas Chintamani Rasa, Vasant Kusumakar Rasa, and Brihat Vata Chintamani Rasa. Designed to address complex health conditions with unparalleled precision and efficacy, the range embodies Pravek Kalp’s commitment to blending tradition with modern advancements.
Visitors to the Pravek Kalp stall were also invited to sample Rajatprash – Chandi Wala Chyawanprash, which received enthusiastic feedback from over 1,200 attendees, including BAMS doctors, Ayurveda students, and distributors. This interactive engagement highlighted the brand’s reputation for delivering high-quality, innovative products tailored to diverse health needs.
Operating from its ISO-certified manufacturing unit in Noida, Uttar Pradesh, Pravek Kalp adheres to stringent AYUSH guidelines, ensuring the quality and efficacy of its offerings. With decades of expertise in classical and proprietary formulations, Pravek continues to uphold its founding principles of providing the “best treatment” through the finest ingredients and advanced research.
The World Ayurveda Congress & Expo 2024 provided an ideal platform for Pravek Kalp to showcase its Swarna Rasa Range and reinforce its leadership in the AYUSH industry. The event underscored how the brand continues to push boundaries, setting new standards for holistic health and wellness while honoring the timeless wisdom of Ayurveda.